The role of media is crucial for increasing awareness and changing harmful attitudes towards gender-based violence (GBV), especially in conflict and post-conflict settings. Through gender-sensitive reporting, media have the opportunity to dismantle gender myths and stereotypes on GBV. However, a failure to adhere to basic ethical principles when reporting on such sensitive issues can further victimize, endanger and stigmatize GBV survivors, aggravate their trauma and reinforce the stereotypes and misunderstandings of this form of violence.